Ever hear of Plymouth Binder Twine?" While others were unimpressed by Frazer's proposition, Chrysler (himself once a farmer) replied, "Every farmer in America knows about Plymouth Binder Twine. "Why not call it Plymouth? That's a good old American name. Frazer suggested calling the car "Plymouth". Frazer suggested to Chrysler that the company build a low-priced car that would directly challenge Ford and GM. In 1925 Chrysler founded the Chrysler Corporation. Frazer joined Chrysler and, with him on board, Maxwell tripled its annual sales, helping Chrysler obtain the resources build his own car. Chrysler was aware of Frazer's growing reputation in the business as a thinker who made large-scale sales a possibility.
On loan from GM's executive staff, he set up a similar lending arm for Pierce-Arrow Motor Car Company. Frazer was then hired by General Motors, where his understanding of purchase loans made him a key early organizer of GMAC. He then moved to Cleveland and operated a sales office for the Michigan-built Saxon. He then changed his focus to selling and marketing new cars at the dealership and subsequently at another Packard franchise in New York City. Early career įrazer joined his brother's Packard dealership in Nashville as a mechanic's assistant. Education įrazer graduated from The Hotchkiss School in Lakeville, Connecticut and studied engineering at Yale University Sheffield Scientific School in New Haven, Connecticut and graduated with a science degree in 1911. Frazer's mother traced her lineage to an uncle of George Washington. He was the son of James Stokes Frazer, an attorney and judge, and Mary Washington. Frazer was born Main Nashville, Tennessee.
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